The Importance of Speed of Delivery

41% of buyers say the speed of delivery is the biggest influence when choosing between products.

When it comes to shipping, the key to survival this holiday season is going to be planning, planning and more planning.

If you haven’t already, now is the time to conduct a thorough logistics review of all of your options: existing partners and potential new ones, costs, warehouse management, forecasted delivery time frames and more.

Once you’ve made any decisions related to external logistics and shipping partners, begin building timelines that can create a clear picture of the required lead time to ship each product.

Create a process workflow based on those timelines, train staff and remember to communicate any updates as they occur during the season. Additionally, you must evaluate whether you have the resources to fulfill orders internally or if you’d like to ship product for fulfillment through external services.